Agency
meets movement
The Fam is a Jo’burg-based experiential agency built to function as your cultural access partner.
We connect brands and agencies with the audiences shaping culture from the inside out. Building partnerships that hold weight in the room and deliver value to our partners.
We fuel culture,
we don’t follow
The Fam was founded by Mandima Qunta, a South African social entrepreneur, dedicated to building and maintaining safe-space communities that achieve economic inclusivity for marginalised South Africans. Born into a long line of entrepreneurial matriarchs, Mandima continues-on with the family legacy, adding over a decade of production and project management to her arsenal, with the help of brands like Johnnie Walker, BMW, and Boiler Room.
As the founder and managing director of The Fam, Mandima brings her passion for social impact to the forefront developing and nurturing diverse cultural platforms that redefine queer nightlife for South Africa’s queer bodies.
“The new economy is being built on self-sustainability and rural empowerment, but brands miss the opportunity by sticking to traditional supply chains that overlook the purchasing power of local communities.” – Mandima Qunta
Access with confidence
We know brands don’t struggle to find culture, they struggle to show up authentically. That’s why The Fam builds partnerships that move beyond transactional activations into sustainable community engagements.
When it comes to protected rooms, authenticity isn’t a “nice to have”, it’s the entry fee. That’s why we prioritise community-first thinking, helping brands execute with credibility.
Are you looking for your next cultural access partner?
Let us help you find and access the right audiences to build lasting impact.
